SR GROUP 2018 INVESTMENT TIPS Investing money is always a trade-off between risk and return. Just like most things in life; the greater the risk, the greater the reward. Not all risk is the same however, and we should aim to eliminate risk wherever possible, especially with our money. When investing your money, you want to worry about the success of your investment; will the company’s new project be successful? Will it be profitable enough to pay the dividends I am looking for? What you don’t want to be worrying about is the safety of the investment itself, whether you’ve been scammed and whether the assets you bought genuinely exist.